Scarfolk started out in 2013 as a blog about a fictional local council. Since going viral, it has received millions of page views and was voted The UK's Funniest Blog in 2015.
Two books have been published: Discovering Scarfolk (Ebury Press) and the Scarfolk Annual 197X (William Collins), as well as a map pack, Scarfolk & Environs (Herb Lester Assoc.). Other town artefacts and merchandise are available from Saatchi Gallery.
Articles and interviews about Scarfolk have appeared in Creative Review, The Independent, The Telegraph, Slate, BBC, The Daily Mail, Starburst, The American Bystander, The Quietus, Stylenoir, Rue Morgue, Shindig! & others.
In 2018, the UK government accidentally published in one of its official publications a Scarfolk poster which encouraged parents to shoot their rabid children. The story went viral, eliciting a response from the Cabinet Office, and was picked up by international press outlets including the BBC, Sky News, The Times, the Daily Mirror, RT, Boing-Boing, Newshub & PR Week.
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