TV Times magazine (1975)
Throughout the 1970s, ITV programmes were tailored to mollify the proletariat. Talent shows, low-IQ quiz shows and sitcoms about average working people were carefully constructed to mislead viewers into believing they were important.
But were they?
A 1973 survey showed that 87.5% of politicians deemed their working-class constituents to be less important than a second family car or having regular bowel movements. The concept of a functioning 'society', of which the working class believed they were a valuable part, when in fact they were little more than consenting serfs, had been invented by an eight-year-old hobby virologist who worked part-time for the government in the Department of Domestic Propaganda.
A fabricated sense of worthiness among the working class also benefited advertisers and therefore the economy. As one Scarfolk sociologist noted:
"When people think they are important they buy expensive continental wines and Custard Cream biscuits, and they won't even notice if they've misplaced one or two of their many children". Indeed, the aforementioned 1970s survey indicates that 78% of adults would have rather lost a child than a biscuit.