Tupperware urns, 1973
Here's a scan of a Tupperware advert that appeared in a 1973 issue of the The Scarfolk Times Sunday magazine.
Back in the early 1970s, people weren't entirely convinced that death was final, irrespective of whether or not their loved ones had been cremated. The general opinion was: it can't hurt to keep things as fresh as possible. Just in case.
It was around this time that children throughout Scarfolk began seeing ghosts of seahorses drifting on the breeze. Adults could not see the apparitions, so the children were not believed at first, but 'Old Jamton Bones,' a recluse who lived in Scarfolk Woods, came out of his hermitage, proclaiming the seashorses to be an omen.
According to Bones, every forty years the appearance of the seahorses heralds a big change in Scarfolk. For legal reasons, what happened back in 1973 cannot be discussed here, but it is now forty years since their last appearance.
The mayor will keep you posted...